If you have your website live, now is the time to install your analytics. Make sure to do this right away so your site can be tracked for optimal recording.

Why do you need analytics on your site? This is your roadmap, anytime there’s a click to your site or you have an online ad running you’ll be able to track where your visitors came from. Online advertising can be a crap shoot if you’re not following who your audience is. You may think you know your audience, but do you know how they’re responding to your ads?