If you have your website live, now is the time to install your analytics. Make sure to do this right away so your site can be tracked for optimal recording.
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Why do you need analytics on your site? This is your roadmap, anytime there’s a click to your site or you have an online ad running you’ll be able to track where your visitors came from. Online advertising can be a crap shoot if you’re not following who your audience is. You may think you know your audience, but do you know how they’re responding to your ads?